I was going through a few blogs this afternoon and trying to keep up with the daily developments in the technology and, most particularly, photography world.
News: Canon EOS 7DSV (Studio Version).
I came across some oddly puzzling news from Canon via their press release on the usa.canon.com site. Now for the rest of the world, we may have to wait a little for the east-bound winds to blow this technology this way.
According to the press release, Canon are releasing an "upgrade" for the Canon EOS 7D Studio Version. With all the existing specs of the EOS 7D unchaged, Canon have added several “lock levels", a barcode scanning kit and a WFT-E5A wireless transfer unit. So for about $900 more, you get what appears to be some more mature parental control for your camera, which disables unwanted features and essentially prevents anyone with a different vision from changing the camera settings and disrupting your project and workflow thanks to its password protection. The new Canon EOS 7D SV has also been equipped with a barcode solution which helps to automate the data management required when shooting as well as when processing and delivering images.
Canon's philosophy with this upgrade is to make the photographer who works in a large scale environment be more efficient, organised and with minimal hassle. Photographers today are continuously looking for ways to speed up and simplify their workflow, and this may be Canon's response to this. As you know, the EOS 7D's slogan is "designed by you, built by canon" as it was designed based on an extensive research project by canon to attend to thousands of photographers' needs. So it is fair to say that Canon have not gone crazy and designed something for the sake of designing something.
But wait! Couldn't Canon have simply opted for a Firmware update? ...even if photographers would have to buy it? Is a whole new camera that necessary? We're sure there's a good reason for it.
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